Monthly Archives: July 2018

What Precisely Is Internet Marketing

This article is aimed primarily at anyone thinking of starting a business in internet marketing. Any new venture in any aspect of human life will have its excitements and its challenges. Internet Marketing is no different It is very important to know the key principles before becoming involved or your internet marketing business could be shot down in flames before you even begin.

Many people new to internet marketing waste a great deal of time and effort because they simply have not taken the time to research exactly what is involved. Doing business on the internet has a well-rehearsed and well-documented process. This process needs to be fully understood before launching into the unknown. You must look before you leap and really study how to start an online marketing business before you make a commitment of either time or money.

The fairly obvious and literal response to that headline question is that it is marketing products or services using the internet rather than traditional business methods. Like any other marketing, selling online involves advertising, promotion and sales. The nature of the business will mean that most newcomers will need to learn new techniques. These techniques may be simply the basics of marketing or they may be more specifically related to the use of the internet. Both the words of the title, internet marketing, have to be understood and applied correctly to achieve success. It is probably true to say that the ‘marketing’ part is the more important as this is what actually generates the income.

Internet marketing will involve the marketer in doing lots of research in a way that traditional marketing doesn’t. We must know our marketplace; know our consumers and know how to communicate with them. Because we rarely meet our customers face to face we need to market in a slightly different way. Words are a vital part of our approach. The writing of excellent sales letters and other promotional copy is at the heart of what marketers do because it is through words that we communicate with our potential customers.

Internet marketing is primarily based on the sale of information products. These can be DVDs, CDs, printed reports or digital products which can be downloaded directly from a website. (This form of business is sometimes referred to as ‘digital marketing’) So, to answer that opening question, “what precisely is internet marketing”, it is the process of finding a market, sourcing a product and promoting that product to your chosen market online.

One other facet of the business which attracts many people is that it is a very low-cost business with enormous profit margins. It will cost £1 – £2 to produce a single DVD which can be sold for $67, $167 even $967, because what the customer is buying is the information on that disk and not the disk itself. The start-up costs of the business are a fraction of traditional marketing start-up costs. Products can be sourced for a few pounds, creating and hosting a website will cost peanuts.

The one item where some financial investment is required is in promoting your product. Even that can be done using free techniques if you choose to go down that particular route. This is especially helpful for those starting a business with very little disposable income. It is easy to work within your means. If you have little to invest but time you can begin slowly and build up as the income starts to increase.

So, to summarise, – “What Precisely is Internet Marketing?” – it is a bringing together of both marketing techniques and internet technology. The skills required to achieve this are:

1. An understanding of how the internet works and how to use it

2. The ability to write sales material, etc.

3. The patience and perseverance to do the necessary research

I hope this short internet marketing guide has been of help. If you are thinking of setting up your own home business, then I wish you all the luck in the world.

Should You Hire an Internet Marketing

Starting out in internet marketing is almost always overwhelming
to e-business newcomers, even if they are seasoned business
professionals or marketing experts. Internet marketing is truly
original and quite different from traditional marketing. The
complexity is compounded for those who do not have vast
experience operating or marketing a business. Whatever the
circumstances, many new internet entrepreneurs ponder the idea of
hiring an internet marketing expert to get their internet-based
business off the ground.

There are different types of internet marketing experts who
provide various levels of support and services. Hiring or
contracting to a full-service internet marketing expert can be
quite expensive, but using limited services of an internet
marketing expert can be both cost-effective and advantageous for
a new internet business. Another option to hiring an internet
marketing expert is to pursue training and educational
opportunities in internet marketing that will prepare you to
become an internet marketing expert yourself.

Some services offered internet marketing expert firms include:

1. Preparation of marketing plans

2. Internet marketing
consulting services

3. Management of specific internet marketing
campaigns

4. Full-service planning and management of the internet
marketing program

Having an internet marketing expert craft a marketing plan that
is specific to your business is a good way to gain an
introduction to internet marketing and to realize your internet
marketing potential. A marketing plan prepared by an internet
marketing expert should contain an analysis of your business and
your industry as well as identifying and evaluating your
competition and recommending a niche market for you to target.

The internet marketing expert should also outline internet
marketing strategies for you to use to reach your target market
and to drive targeted traffic to your website. Specifics of your
planned internet marketing campaign should be included in the
marketing plan along with milestones and an internet marketing
budget. Using an internet marketing expert in this capacity will
provide you with a clear internet marketing plan that will serve
as a guide for your internet marketing program.

Internet consulting services provided by an internet marketing
expert can be provided one-on-one, through classes or through
coaching. Generally, such consulting services accomplish the same
thing as a marketing plan prepared by an internet marketing
expert, but they are less formal and more intended to condition
you to prepare and administer your own marketing plan and
program. Working with an internet marketing expert on a
consulting basis is a great way to learn about internet marketing
and to prepare yourself to manage your own internet marketing
program.

Sometimes you may find it beneficial to hire or contract an
internet marketing expert to manage a specific area of your
internet marketing campaign that is time consuming. Search engine
optimization and pay-per-click management are examples of these
specific activities that may benefit from the use of an internet
marketing expert. Both require ongoing monitoring and adjustments
to be continually effective and cost-efficient. Linking campaigns
are also ongoing, time consuming tasks that you may want to
consider outsourcing to an internet marketing expert.

A full-service internet marketing expert generally provides a
wide-array of internet marketing services. Among them are the
marketing planning tasks of reviewing the industry, identifying
the competition, analyzing the market, pinpointing a target
market, developing a unique selling proposition, identifying
marketing methods, and planning the marketing budget. Once the
marketing plan is in place and approved by you, the full-service
internet marketing expert actually launches and manages your
internet marketing campaign.

Considering all of the levels of service that an internet
marketing expert can provide will help you to decide whether or
not to hire an internet marketing expert. The main advantages of
using the services of an internet marketing expert are access to
expertise and freeing up your time. The disadvantage, of course,
is the cost associated with the use of an internet marketing
expert. In making that crucial decision for your unique business,
a cost-benefit analysis can provide guidance to ensure that you
make the best decision for your business.

Can You Be Your Own Internet Marketing

The role of an internet marketing specialist is to drive traffic
to a website and to assist with the improvement of conversion
rates – converting website visitors to buyers. Some individuals
are good at driving traffic and others are good at creating web
copy that closes sales. In order to be a full-service internet
marketing specialist, you really have to have the skill to do
both because enormous amounts of traffic doesn’t matter a bit if
that traffic does not result in revenue.

Even so, different people have different talents and one person’s
gifts may complement another’s. So, if you have strong skills in
one area and not the other, you may need to work with an internet
marketing specialist whose strengths compensate for your
weaknesses and vice versa. Sometimes an internet marketing team
achieves much more than any internet marketing specialist could
do alone.

Specific tasks that an internet marketing specialist or team of
internet marketers engage in to accomplish the two main purposes
of internet marketing – driving traffic and closing sales –
include:

1. Brainstorming

2. Market research

3. Identification of target markets and niche markets

4. Competitor analysis

5. Development of products and services

6. Creation of a unique selling proposition

7. Keyword research

8. Identification, analysis and selection of marketing

channels

9. Budgeting

10. Strategic planning and setting of milestones

11. Creation of marketing materials including sales copy

12. Website development

13. Administration of the internet marketing plan

14. Analysis of the effectiveness of the marketing program

15. Continual strengthening and improvement of the marketing

plan and marketing program

Effectively addressing all of these tasks that are necessary for
productive internet marketing really requires quite a vast skill
set. Everybody has strengths and weaknesses in various areas of
internet marketing. It is ideal if you have an internet marketing
team made up of individuals that are internet marketing
specialists in all of these areas; however, reality is not always
ideal. Because it is rare for any one individual to be strong in
each of these areas most people need professional assistance from
an internet marketing specialist with one or more of the internet
marketing tasks.

If you work with an internet marketing specialist or a team of
internet marketers, it is vital that everyone on the team
communicates clearly and effectively. With clear communication
the results from specific internet marketing tasks can be
integrated to create a strong, effective internet marketing
program that produces significant results in regard to driving
traffic and generating revenues.

In order to determine whether or not you are capable of being
your own internet marketing expert rather than contracting your
internet marketing tasks to an internet marketing specialist or
an internet marketing firm, do an honest analysis of your skills
as they relate to the fifteen internet marketing tasks mentioned
previously. In reviewing them, you are sure to find some that you
feel confident about and some that cause uncertainty. If you are
not comfortable with your own internet marketing knowledge and
skills, you may choose to hire an internet marketing specialist
to complete the tasks you are uneasy about, or you may choose to
pursue training or education to enhance your knowledge of
internet marketing and strengthen your own skills.

With desire, drive, time and perseverance, just about anyone can
become an internet marketing specialist. To be an effective
internet marketing specialist you must be willing to learn from
others as well as learning from your own mistakes. As you gain
experience in internet marketing, you will naturally develop
expertise and as time marches on you will undoubtedly feel more
comfortable with tasks that seem complex at first and you will
definitely gain self-confidence as you experience the positive
effects of your internet marketing efforts.